1: Describe Yourself.

I’m an extroverted introvert, so I tend to go from one extreme to the other, switching between being a social butterfly and then spending time on my own on the beach to re-energize my mind. I grew up in the cultural melting pot of Dubai and attended an International school, and as a third culture kid with an Arab father and a European mother I come from a very mixed background. Just like a chameleon, I can blend into any setting!

2: What is the best thing about being an influencer?

I don’t particularly like using the word ‘influencer’ and have always preferred the term ‘instagrammer’ as I feel this better describes what I do as a part of my everyday lifestyle, as opposed to being someone on a mission to influence other individuals to follow my own beliefs and ways of life. The greatest reward for what I do is receiving a constant overload of positive messages and knowing that I have impacted someone’s life in a constructive way, and there is nothing more motivating and fulfilling than that.

3: What is the worst thing about being an influencer?

While the positive aspects highly outweigh the negative aspects, of course there is a lot of criticism that comes along with this lifestyle. For every bunch of positive messages I will always receive a negative comment, however I think it’s important to just remind myself that when I made the decision to have a public profile, I automatically subjected myself to all kinds of opinions and viewpoints, not only positive ones but negative ones too. It’s simply one of those things that you have to learn to accept as a consequence, and if you can’t handle any negativity or criticism then it’s simply not a role for you.

4: What is the best collaboration that you have done with a brand?

There are so many collaborations that I have done with brands which I absolutely love, however if I had to highlight one I would say Pandora is definitely among my favorites. I think all their pieces are absolutely gorgeous, and I was a part of their Valentine’s Day campaign where we discussed that this special day was made to celebrate love, friendships, and all kinds of connections, not only romantic relationships. I think it’s very important when collaborating with a brand to ensure that the brand and I share the same values and ideals that we wish to expose to a common audience and to always remain truthful and authentic in the messages we share and promote.

5: What would you do if you didn’t work as an influencer?

Although I see social media as a powerful tool in the modern world and I use Instagram as my voice and platform to share my thoughts to inspire others, I in no way see this as my job, but simply rather as a natural part of my everyday routine and lifestyle. My primary work is as an entrepreneur and business owner; I established the region’s leading baby-care company Elite Babies & Tots, to cater to the child-care needs of both locals and expats, supporting their newborns and toddlers with exceptional service from highly trained professionals and offering clients not only quality service but also a promise of consistency and trust.

6: What was your journey like to becoming an Influencer & role-model?

It was a journey that came absolutely naturally to me since sharing aspects of my life with those around me comes as second nature and it’s something that I do without putting much thought into it. However, to grow my credibility and to remain authentic and creative in such a competitive industry does take focus and determination to reach my goals regardless of the challenges in my path.

7: If you got an offer from Bollywood, what would be your take on it?

I always saw Bollywood as a platform that  primarily recognizes and celebrates Indian superstars, however although I am not Indian I would be very flattered. Great opportunities usually don’t come twice, so I would definitely seize it and enjoy exploring new unknown territories as I’m always open to change.

8: What is ‘fashion’ to you?

As the great fashion house leader Yves Saint Laurent once said, “fashions fade, style is eternal”. I support this comment as I truly believe that being authentic and true to your own self and style is the key to success. Fashion is dictated by few and followed by many, but while it’s ever-changing, your personal style paints a picture of who you are without relying on external influences. However I do believe that one can completely reflect their own personal style while still adhering to, or deliberately straying away from, fashion fads and trends.

9: Who can be your perfect match for a relationship, and what kind of a man do you look for to spend your life with?

My perfect match is someone who shares the same values as I do, someone who maintains their own life and independence while allowing me the freedom to do the same. I don’t support control and dominance, and I don’t see the need for it when you share the same values of not only love but trust, respect, honesty and transparent communication. I am attracted to intellect, ambition and a sense of excitement, and my ideal partner certainly has to be someone who thinks outside the box and is always ready for a new adventure!

10: What are your future plans with regards to this field?

Although I am quite content with where I currently am, I am constantly working toward creating captivating and creative content to further connect with and to grow my little online family. While Instagram is a great platform for me to promote my brand and business, the personal connections I create through social media are particularly meaningful and it’s amazing to be able to connect with so many different people from varying backgrounds and cultures. At the end of the day, without my followers, I wouldn’t be where I am today, and I will continue to be eternally grateful for that!

Links : 
Instagram : https://www.instagram.com/szandrella/

Photo by Owen James Vincent

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